Apple's latest iPhone model is very much in demand. This is confirmed not only by the long queues in front of Apple's retail stores, but also the still insufficient availability of smartphones , so the consumer demand can be met. Above all Apple customers are opting for the iPhone 5, who have already used an Apple smartphone. But the loyalty of iPhone owners is reduced in comparison to previous years.
This could determine the market researcher Strategy Analytics. According to the study on the subject opt representing 75 percent of all owners of an iPhone for the purchase of a new smartphone from Apple. The previous year, Strategy Analytics reported nor a value of 88 percent. Until the launch of the iPhone 4S is always increased customer loyalty. But now she fell for the first time since Apple's popular smartphone series on the market offers.
Customer loyalty is still incredibly high
Although Apple has according to the results of the study suggest some feathers. However, the values of the study, the market researchers are still very high when compared with those of competitors. Strategy Analytics also reports that, despite everything, many consumers remain the operating system iOS. This depends, however, often together with the purchased apps for the iPhone, and iPad. which one would have to purchase a new system change.
Despite problems with the iPhone 5, many customers choose to purchase
Apple was able to announce the launch of the latest smartphones not only positive headlines. Above all, the quality problems and the misstatements of the new maps app the IT group from Cupertino given the news regarding the iPhone 5. Nevertheless, this discourages the customer from not. Particularly in the U.S. customer loyalty is again significantly higher than in the countries of Western Europe, although these values have fallen behind. Currently, 88 percent of Americans tend to have an iPhone. A year ago, the market researchers have reported 93 percent.
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