Emerging issues that Apple is preparing a cheaper and contract free iPhone to combat Android-based mobile prepaid. As quoted from the Boy Genius Report, Apple said to be preparing to launch a prepaid iPhone 3GS sold in the $ 350 price range. If $ 1 valued approximately Rp. 8500 the iPhone has become the cheapest iPhone at a price of approximately Rp. 2.975 million. We can Say that the price is Cheap isn't it? Compare this with iPhone bundled with local operators termurahnya prices that reached 6 million. Of course if this is true then certainly welcome consumers will be enormous. Consumers no longer need to be bound to a contract to get a cheap iPhone. Previous Apple also been doing the same thing that is selling a cheaper version of the iPhone last model. With the cheapening of the price of the iPhone 3GS Apple trying to segment their customers: the top level with the latest version of the iPhone, the iPhone 4 mid-level and lower level with his iPhone 3GS.
Apple's strategy with the iPhone Offers
Apple already showed how aggressive they were with the price of the iPhone 3GS: iPhone 3GS in January 2011 bundled with a two-year contract with AT & T only sells for $ 49. By selling the iPhone 3GS without a contract at $ 350 then Apple will provide access to the prepaid market is currently dominated by Android with Samsung Intercept work with Virgin Mobile ($ 250) and LG Thrive with AT & T ($ 179). Prepaid cell phone without a contract market is being stretched because of the many advantages perceived by consumers. First, in the absence of a contract with the operator then consumers will be able to freely determine the operator wants. Suppose today we use the operator A later realized that the service was not good because the signal is often lost it right then we can replace the operator B. Second, after-sales service for mobile phones without contracts easier than selling the phone is still under contract with the operator.
No comments:
Post a Comment